How can I private label and sell on Amazon? 

What is a Private Label Product?

A product sold under a different brand name but produced by a different company is a private label product. In other words, the business that manufactures a product differs from the business that sells it. Instead, the item is created by a third-party supplier or producer and marketed under the retailer's brand.


Increased Profit Margins

Compared to selling products from other companies, private labeling enables shops to sell goods under their brand name, which can result in better profit margins.

Greater Customer Understanding of the Product

Customers may believe a product is superior when they link it with a specific brand, increasing client loyalty and repeat business.

Contributes to the Long-Term Growth of a Stable Customer Base

Retailers can develop a distinctive brand identity and product portfolio through private labeling, which fosters consumer loyalty and a steady customer base over time.


Higher Costs

When compared to purchasing and selling products under well-known brands, the price of establishing a private-label product can be much higher. Retailers must also invest in branding, marketing, and packaging to develop a distinctive brand identity and differentiate themselves from rivals.

Higher Risks

Private labeling involves a substantial initial expenditure that could be costly if the product fails in the market. Furthermore, if the store's reputation is based on the quality of the goods, a defective product can harm the merchant's brand image.

How To Sell Private Label Products On Amazon?

Product Research:

Find a product that will sell well on Amazon by doing some research. Start by looking at Amazon's top-selling items, but try to stay away from oversaturated markets. Select items with 200–300 monthly orders and, on average, fewer than 500 reviews, as these indicate a product's demand and potential for development. Study the reviews to find any recurring problems so you can fix them in your product.
Choosing Suppliers:

Be picky about quality when selecting a supplier because you'll be accountable for any issues with your own-brand products once they've been sold. It would help to locate a supplier offering premium goods at a reasonable cost. Using a sourcing agent like Dealar is one choice.

They can visit manufacturers to verify their capabilities and quality-check products after shipping. Additionally, they have offices and warehouses in Saudi Arabia and the United Arab Emirates, which can aid logistics and communication.


Dealar is a sourcing agent that assists companies in sourcing goods from China. Finding reliable suppliers that can deliver high-quality goods at competitive prices is one of the difficulties in purchasing products from China. Dealar assists in overcoming this difficulty by physically visiting factories to verify that the vendors they engage with possess the abilities they represent.

Dealar performs quality checks on each product after being sent to ensure it adheres to the required requirements. It assists in avoiding the shipment of defective goods to clients, which could harm the company's reputation and result in negative reviews.

Create Amazon listings:

You must construct an Amazon listing for your product that includes top-notch photographs, a price, and a product copy. Ensure that your product offers value to potential buyers and stands out.

Determine fulfillment methods:

It would be best to choose between using FBM (Fulfillment by Merchant), where you do everything yourself, and FBA (Fulfillment by Amazon), where Amazon handles the storage, shipping, and customer service.

Promote products:

You must advertise your product after it is available on Amazon to increase sales. Running advertisements, providing promotions, and rewarding user evaluations are a few methods.

But by doing these actions, you can improve your chances of success and gradually assemble a loyal customer base.